Mission The Persian Student Group at UCSB is a non-political, non-religious, voluntary student organization whose objective is to sponsor Persian social and cultural activities and events, to promote an understanding of Iranian culture, to help foster friendship among different cultural groups, and to provide a source of support and information in order to serve the needs and interests of a community of individuals who share a common appreciation for Persian culture and history. The organization also serves to host an annual retreat, as well as an annual Nowruz show celebrating the Persian New Year.